marketing ROI

5 Common Marketing Mistakes Early-Stage Businesses Make (And How to Avoid Them)

5 Common Marketing Mistakes Early-Stage Businesses Make (And How to Avoid Them)

Congratulations! You’ve launched your dream business – a culmination of tireless effort, innovative ideas, and unwavering belief. Now comes the exciting yet challenging phase of attracting customers and propelling your startup towards success. Here’s where marketing comes into play. Effective marketing is the bridge that connects your amazing offering with your target audience, translating your passion into growth.

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Navigating the Marketing Attribution Puzzle: Insights for the Curious Mind

Navigating the Marketing Attribution Puzzle: Insights for the Curious Mind

Discover actionable solutions for measuring marketing ROI amidst the complexities of the digital landscape. Gain insights from Avinash Kaushik’s discourse and learn how Sterling Marketing navigates the intricacies of Multi-Touch Attribution and Channel Silo Incrementality to drive tangible results. Align your marketing attribution with broader business objectives for sustainable growth.

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Stop Wasting Money! Data-Driven Marketing Plans for UK Small Businesses (Bonus: Brand Alignment Tips)

Stop Wasting Money! Data-Driven Marketing Plans for UK Small Businesses (Bonus: Brand Alignment Tips)

How to Create a Powerful Marketing Strategy for Growth Are you a UK small business owner feeling frustrated with your marketing efforts? Perhaps you’ve invested in marketing campaigns that haven’t delivered the results you expected, or maybe you’re struggling to even get started with creating a marketing plan. Unfortunately, many small businesses fall into the

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