Marketing Analytics & ROI

Navigating the Marketing Attribution Puzzle: Insights for the Curious Mind

Navigating the Marketing Attribution Puzzle: Insights for the Curious Mind

Discover actionable solutions for measuring marketing ROI amidst the complexities of the digital landscape. Gain insights from Avinash Kaushik’s discourse and learn how Sterling Marketing navigates the intricacies of Multi-Touch Attribution and Channel Silo Incrementality to drive tangible results. Align your marketing attribution with broader business objectives for sustainable growth.

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